$48,600 week on FB Marketplace, challenges of reinvesting profits, and negotiating leases


Hey Everyone,

$48,600 week on FaceBook Marketplace:

I may be late to the party here, but the FB marketplace is incredible -- if you're a good copywriter. The post below, advertising warehouse space, has led to 652 clicks in 6 days, $4,050 of monthly revenue, and 10+ additional leads that can turn into revenue.


So, who is paying?

- Local truck driver is paying $1,000/mo. to store his trucks behind my building (not visible from the road.

- Longhaul truck driver (Boston to Austin) needs a place to cross-dock 50 pallets per month, usually in storage for one day at $1,650/mo.

- Appliance reseller (buys damaged fridges from Home Depot) and resells them for $1,400/mo.

I bet this post leads to another $2,500 - $3,000 monthly. I firmly believe in the smaller tenant industrial market, and I'm working on a deal to execute this now.

If you want to receive my deal flow and investor updates, join my RE Investor List Here.

Reinvesting Profits:

Business ebbs and flows, and in some years, you take profits home (distributions); in others, you make a personal sacrifice and invest in growth.

2024 is a year of reinvesting.

Once investments payoff, I'll be psyched to have passed the business version of the "Marshmallow Test." But in the moment, it's never quite clear how it will play out.

The Hardest part?

These sacrifices become more complex as your family grows. You ask your spouse and kids to bear the brunt of company growth, even if they didn't sign up for it. I totally underestimated the difficulty of building companies and buying CRE with a family.

This year, my storage and logistics company invested $100,000s into buying property, breaking leases, buying out an old business partner, broker fees, moving costs, and hiring three new employees.

It's been a lot, but I've never been more excited about this business.

Negotiating Leases:

I'm working on negotiating new leases for one of my industrial properties. The total lease value will be about $2,700,000 over five years.

I'm learning that having operational experience gives you a massive advantage in getting a fair deal (for both sides) done. I understand their concerns and which contractual clauses will relieve pressure so they feel they can operate with less stress.

Real estate is full of cute terminology, but most small business owners want to know the exact out-of-pocket costs (not where they're allocated, like NNN expenses) and that you're negotiating in good faith.

As an investor, getting the highest rent possible does you no good if it handicaps your tenant's ability to earn a living. You'll be paying a broker to get a new tenant.

Winning in CRE comes down to having a reasonable entry basis so you can charge a fair rent —not more, not less—to earn outsized returns.

To sum it up, negotiate harder on the purchase price instead of trying to crush your tenants.

Thanks for reading,

Barrett

Hi, I'm Barrett

I've bootstrapped multiple seven-figure companies and am sharing hard-earned lessons and insights about entrepreneurship.

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